How to invest in digital assets without getting lost in the details

Entry points to digital assets are becoming more structured and more familiar for New Zealanders who want to invest in this sector.

The real change is that specialist firms are now doing the hard work in the background, so investors do not have to. Since 2019, Crossgate Capital has turned a complex market into a straightforward investment experience. 

Scott Lester, Director at Crossgate Capital, says many people are interested in digital assets but do not know where to start.

“They hear about investing in crypto, but the practical steps of setting up accounts, choosing wallets and tracking the market can quickly become a barrier. Crossgate Capital was created to remove that barrier and give investors a single, simple entry point,” he says.

“Building a successful crypto portfolio requires a careful balance of market insight, risk management, and a deep understanding of how digital assets operate. The opportunity to invest  in crypto goes far beyond Bitcoin”, Lester noted.

Instead of asking investors to choose individual assets or manage multiple platforms, Crossgate Capital offers a managed, diversified portfolio of digital assets, whereby investors buy shares in a New Zealand company that focuses solely on cryptocurrencies. The portfolio includes established names such as Bitcoin and Ethereum, alongside a selection of other assets the team believes have growth potential, all within a structure that feels familiar to people used to traditional investments. 

“We wanted to make the experience feel recognisable,” says Lester. “You invest in a company that holds a portfolio on your behalf. You do not need to learn how to use wallets or understand what assets to buy. Our team takes care of that.”

“Just as serious investors diversify across a range of companies in traditional markets, a similar approach applies to crypto—spreading investments across different digital assets can help capture broader opportunities within this rapidly growing sector”, Lester added. 

A key part of that proposition is custody.

Rather than leaving investors to secure their own assets, Crossgate Capital partners with BitGo, an institutional provider of digital asset storage. Assets are held in cold storage, offline from the internet, using technology that has been built for large institutions. For investors, the result is a straightforward message. Crossgate Capital looks after the technical side.

Accessibility is another focus.

Crossgate Capital meets the requirements of all investors, whether they are starting small or building a large portfolio.  Crossgate has set a minimum investment of $100, which means investors can start small and build their position over time. There is an online share registry portal so investors can view their holdings, current value and reinvestment options in one place, just as they would with other New Zealand share investments. 

Behind the scenes, the portfolio is actively managed.

“The Crossgate Capital team reviews asset weightings, monitors new developments and looks for opportunities across different categories and sectors of the digital asset market. Bitcoin and Ethereum form the core, while a broader mix of assets provides additional exposure to areas such as decentralised applications and newer projects that the team considers to have potential,” says Lester.

For investors, this approach means they do not need to track every market change, but instead, they gain instant diversification through a single investment rather than trying to assemble and manage a basket of individual cryptocurrencies.

“This is where many investors are comfortable. We have taken the same idea and applied it to digital assets. It gives people a way to participate in this sector using a structure they already understand.” 

For New Zealanders who see potential in the growth of digital assets but do not want to become full-time specialists, Crossgate Capital offers a clear pathway. One investment in one portfolio and one team responsible for security, selection and reporting. The emphasis is on simplicity, familiarity and professional management.