• Jeff Sprecher, chairman of the New York Stock Exchange, says bitcoin and other digital assets are here to stay.

• Sprecher is also CEO of the Intercontinental Exchange, which is teaming with Microsoft and Starbucks to launch Bakkt, a company that will facilitate bitcoin futures in January.

• “We’re creating that infrastructure that doesn’t exist today, which we think is a big opportunity for institutional investors to come in,” Bakkt CEO Kelly Loeffler says 

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Bitcoin got the backing of a critical figurehead on Wall Street this week.

Jeff Sprecher, chairman of the New York Stock Exchange and CEO of its parent company, Intercontinental Exchange, said that despite headlines of cryptocurrencies flopping, digital assets have a future in regulated markets. When asked about the dropping prices, Sprecher brought up a perennial question posed by critics: "Will digital assets survive?"

"The unequivocal answer is yes," he said on stage at the Consensus: Invest conference on Tuesday. "As an exchange operator it's not our objective to opine on prices."

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Sprecher's Intercontinental Exchange, along with Starbucks, Microsoft and BCG, is backing a new company called Bakkt that will facilitate bitcoin futures trading by the first quarter of next year. The initial launch was set for November 2018, but the company announced last week it would push that debut back to January.

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Kelly Loeffler, chief executive officer of Bakkt, gave some details on the decision. She explained that the original timeline was ambitious and the customer pipeline filled up quickly.

"To give it the best chance for success we pushed it back to the holidays to give people more time to get on board," Loeffler said. "It's a positive indication of the interest and it gives people time to learn. We have a responsibility to do that so we're taking that extra time."

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Bakkt is starting with bitcoin, which is regulated by the Commody Futures Trading Commission. The company's role, as Loeffler explained it, is to provide custody and price discovery for bitcoin that's free from fraud and manipulation. Prices now tend to fluctuate depending on the exchange, which in many cases are unregulated.

"We're creating that infrastructure that doesn't exist today, which we think is a big opportunity for institutional investors to come in," Loeffler said.